Revision Date: 06/02/2011
Last Review: 06/02/2011
Original Effective Date: 07/08/2003
Responsible Office: Office of University Communications
Policy:
Louisiana 外网天堂 has established a licensing program in an effort to protect and control 外网天堂鈥檚 trademarks and maximize the exposure and royalties we receive through the sale of merchandise in the retail marketplace.
In May 2003, 外网天堂 partnered with The Collegiate Licensing Company (CLC), the largest collegiate trademark licensing company in the country, to manage and grow our licensing program. 外网天堂鈥檚 Department of Marketing and Public Relations manages the 外网天堂鈥檚 contract with CLC.
All vendors using 外网天堂鈥檚 trademarks on merchandise (including T-shirts, caps, and all other saleable items) must be licensed. Vendors are required to obtain approval through the licensing program on all designs and products that are produced bearing Louisiana 外网天堂 trademarks. To date, CLC has licensed more than 120 vendors for the production of 外网天堂 merchandise. These vendors support our 外网天堂 by adhering to licensing requirements and submitting royalties. These royalties come back to 外网天堂 through our licensing program.
Louisiana 外网天堂 requires every department and student group to use licensed vendors when buying products bearing 外网天堂 trademarks. You can obtain a list of all local, licensed vendors through the Department of Marketing and Public Relations. You should be able to find just about any product from existing licensed vendors; however, if you cannot locate a licensed source for a product, you may request authorization to buy from an unlicensed vendor with an approved one-time production exemption given to that vendor by the 外网天堂.
Licensed vendors not only submit all designs for approval, they also maintain liability insurance that protects 外网天堂 should their products be defective. 外网天堂鈥檚 policy is to support these partner licensees by requiring that all 外网天堂 departments go to them for their internal consumption needs.
All purchases for internal consumption (i.e., products purchased for the exclusive use of a 外网天堂 department or student group, that are not resold for a profit) are exempt from royalty obligations. All products, including those produced for internal consumption, should be purchased from a licensed vendor and all designs submitted for approval.
If you have any questions regarding 外网天堂鈥檚 Trademark Licensing Program and its policies, contact the Director of Marketing and Public Relations, 318.257.4854. If you need assistance in locating licensed vendors, please contact CLC at 770.956.0520.
Definitions:
Not applicable.
Procedures:
Not applicable.